Helping people is what gets me out of bed and constant challenge and variety is what keeps me going.
In the era of 24-hour news, limited attention spans and limitless data, I sit at the intersection of data and storytelling, blending the analytical and the creative. At this intersection, I’m able to use my experience in technology alongside my innate curiosity, communication and business development skills.
In addition to providing companies with strategic PR consultancy, corporate communications, and executive coaching, I also want to help teams and directors who need support by offering a ‘troubleshooting’ service.
Corporate Communications, Technology PR & Integrated Communications
For over 20 years I have supported startups to major international companies, building brands and extending their reach. These brands range from companies like Sage, Motorola, and Fiserv, to former media startups Miroma Group and TBG Digital. I love helping leadership teams identify how they can improve their positioning and brand recognition, becoming a communications partner to help companies achieve their commercial objectives.
Strategic Communications & Change Communications
We live in a digital world, but most of us are not digital natives. How do you cope with the constant change, adaptation and evolution of your customers needs? Understanding your audiences and employing a strategic communications approach to ensure you reach them is essential. I can develop that plan, working with you and your key stakeholders to update it regularly, addressing how your customers want to reach you. I was also on the leadership team with WPP during the early phases of its IT Transformation under Sir Martin Sorrell, which gave me valuable experience in change and internal communications.
PR Troubleshooting & Coaching
Many times teams or individuals need support, whether in agency or in-house. This could be providing objective and confidential advice on handling a difficult client, sorting out issues with team dynamics, or providing counsel to in-house marketing on agency management. With many years experience as a coach and mentor with bodies like the University of Westminster, Women in PR (WPR) / PR Week Mentoring and as a non-exec director, I want to help clients solve complex problems as a PR troubleshooter. Call me up with your challenge.